Sarah Simmons, Head of Marketing Insights, Public Affairs, Meta 

Sarah Simmons recently joined Facebook's parent company, Meta, to continue her work providing reputation management counsel to top global brands and associations. In her decade as a Managing Director at Purple Strategies, she delivered insights to inform and drive successful reputation campaigns.

Simmons' experience as a political polling expert and strategist includes leading strategy for John McCain’s 2008 presidential campaign, and for Arnold Schwarzenegger’s successful 2006 gubernatorial re-election campaign. She also had the opportunity to serve in the Office of Strategic Initiatives in the Bush White House. Over the course of her career Simmons has worked with countless local, state, national and international political and public affairs clients.

She earned Bachelor of Science and Master of Science degrees in Political Science from American University in Washington, D.C. and last spoke at the November 2021 WeLead training session.