Office of Strategic Communications & Marketing 

The Office of Strategic Communications and Marketing at the American University Washington College of Law (AUWCL) plays a vital role in representing and promoting the law school across various platforms. Through a comprehensive range of methods and media, including advertising, branding, publications, video, social media, and website content, the Office of Strategic Communications and Marketing (STRATCOM) ensures that the diverse facets of AUWCL are effectively showcased.

A key responsibility of the office is to foster connections between AUWCL's esteemed faculty experts and journalists or producers covering current legal topics. By working closely with the media, STRATCOM facilitates opportunities for faculty members to share their insights and expertise, resulting in more than 7,000 media hits each year. These media mentions come from both national and international outlets, demonstrating the global impact and recognition of AUWCL.

Additionally, STRATCOM collaborates with AUWCL's admissions offices as well as more than 20 unique programs to implement targeted marketing and outreach initiatives throughout the year. By leveraging its expertise in communication and branding, the office actively supports these departments in reaching their goals and expanding the reach of AUWCL's educational opportunities.

Through a dynamic and comprehensive approach, STRATCOM is committed to elevating the reputation of our law school, connecting our faculty members with the media, and collaborating with various departments to ensure a robust and engaging presence for AUWCL within the legal community and beyond.

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^{OUR TEAM}

_{Keith Pierce, APR}

Director of Strategic Communications & Marketing

Office: 202-274-4279
Email: kpierce@wcl.american.edu

 

 

 

_{Liz Newton}

Assistant Director of Marketing

Office: 202-274-4278
Email: enewton@wcl.american.edu

 

 

 

_{Brice Helms}

Public Relations Coordinator

Office: 202-274-4276
Email: bhelms@wcl.american.edu